Sift Science Trust Animation
Creative Direction + Animation : Warren Harper // Audio : Daruma Audio
Created in-house at Sift Science, I directed and animated this animation, collaborating with Daruma Audio for the sound effects and music.
The animation was featured on the Sift Science homepage. It was created in order to introduce customers and prospects to the concept of trust within the online fraud sector.
I wanted to create a piece that didn't just look like every other B2B explainer video. The goal was to create something with enough cognitive load to keep the viewer interested and listening, but not so much that the viewer continued to view but not pay attention to what was being said.