Fraudsters Hate Sift Campaign
Creative : Warren Harper // Copy writer : Sarah Beldo // Head of Marketing : Bill Hodak
The 'Fraudsters Hate Sift' campaign was conceived and executed in-house by the marketing team at Sift Science. With activations being primarily outdoors, we wanted the concept to be simple and very easy for viewers to digest. This campaign was primarily for brand awareness in the San Francisco and New York City regions. Media included multiple billboards and public transport posters.